Special project for 2018. The Jetzt Set. Live on Instagram.
For we are The Jetzt Set, a reader and maker and archivist of images.
The Jetzt Set as project proposes a new kind of hashtag challenge for ordinary things, ie, objects or nouns.
Hot stuff in sheep's clothing. Image as book. Image as field. Image as algorithm. Image as risk.
The aim of the project is to feed the global discourse on image. Feed the image. Feed the discourse. It all continues online, with the occasional IRL conversation and popup.
A project inspired by General Idea & Walter Benjamin's take on the present (jetzt). Launch & public conversation at Flux Media Art Gallery, Dec 2017.